In a perfect world, every byline at every outlet would include contact information. But the PR world is far from perfect. Here's a hack to dig up reporter contact information when you’re out of other options.Read More
We haven’t been diligent enough in talking publicly about our alternative fee model.
That isn’t because we’re cagey about the model: it’s because the model is complex. So here’s an explainer.Read More
People want information. Reporters don't want to be pitched, and consumers don't want to be sold. They want to know why a product is the best, why a person is the most qualified, or why a company deserves trust.Read More